Process
How it works: the 7-day GEO process
The process starts with a measurement on day 1 and ends with a verification report on day 7 — the same queries, run again. Below you will find all five phases and the output delivered to you at each one. The technical detail of our method is shared with clients under contract, not published here; the FAQ explains why.
- 1
Discovery call Day 1 · morning
A 30-minute call about your business, target customers and competitors. We then prepare test queries reflecting real customer behaviour and submit them for your approval.
- 2
First measurement — the "before" snapshot Day 1 · afternoon
Approved queries are run on ChatGPT, Gemini, Claude and Perplexity under controlled conditions. Mentions and recommendation ranks are recorded for you and 3 competitors; this table is the reference for day 7.
- 3
Building your brand identity Days 2-3
AI systems only recommend a brand they find consistent and verifiable. In this phase we make your digital identity something models recognise without hesitation. Its output is invisible to visitors — and visible in answers.
- 4
Content transformation Days 4-6
We turn your key pages into something an AI can carry into its own answer. Your copy is not deleted but restructured; your brand voice is preserved and every change is approved by you before it goes live.
- 5
Verification measurement & delivery Day 7
The day-1 query set is re-run under identical conditions. You receive a query-level before/after report, an assessment of where you stand and a 30-day recommendation list.